Media Studies

Faculty List


  • R. Bai, B.A., M.A. (Beijing Foreign Studies), Ph.D. (Illinois), Assistant Professor
  • G. Graffam, M.A., Ph.D. (Toronto), Lecturer
  • M. Petit, M.A., Ph.D. (Colorado), Senior Lecturer

Program Director:  M. Petit  Email: mepetit@utsc.utoronto.ca

Media is ubiquitous in contemporary society. Every aspect of human experience—the personal, social, economic, political, cultural, moral and aesthetic—is mediated, and the distinction between everyday reality and media reality is becoming increasingly blurred for many. The institutions that produce, control, and disseminate media texts and images operate as “consciousness industries” that influence how we understand ourselves and the world around us. Simultaneously, new forms of media made possible by digital technologies are in the process of destabilizing these very institutions and understandings. Because of its ubiquity and its importance to contemporary society, media has become a central topic of research in the humanities and the humanistic social sciences, and the Major program in Media Studies introduces students to this broad and diverse range of scholarship.

Media studies offers students the theoretical and critical thinking tools to examine what it means to live in a highly mediated, media-focused visual culture. Students study how media works in today’s world at local, regional and global scales. We look at the history of media and technology, and its development and use across different cultures; how media industries manufacture, manage, and disseminate information; and how media form and content shape knowledge and meaning from historical, philosophical, and artistic perspectives, among many others. In studying media, students hone their media literacy skills and learn to critically evaluate the content of media and analyze its underlying ideologies and their implications within the social, cultural, political and economic realms.

During their first year, students who Major in media studies must take ACMA01H3 Key Questions in the Humanities, MDSA01H3 Introduction to Media Studies and MDSA02H3 History of Media and Technology. ACMA01H3 introduces students to critical thinking and academic writing and argumentation at the university level. MDSA01H3 introduces a broad range of critical theorists who have developed arguments and analytic tools drawn from the humanities and social sciences to explain how media operates. MDSA02H3 further contextualizes the study of media by surveying the development of media and media technologies from Neolithic stone tokens to the printing press to contemporary digital media.

At the end of their first year, students who are interested in combining the theoretical, critical and historical approach of media studies at UTSC with the practice-focused approach of learning multimedia design for Web and mobile applications at Centennial College are invited to apply to the Joint Program in New Media Studies. The Joint Program is a professionalization program designed to prepare students for careers in new media industries; students earn a BA degree from the University of Toronto and can earn a certificate in New Media Design from Centennial College. Information about the Joint Program in New Media Studies can be found at: www.utsc.utoronto.ca/~jtprogs.newMedia.html

Media Studies Programs


MAJOR PROGRAM IN MEDIA STUDIES (ARTS)

Undergraduate AdvisorEmail: mds-undergrad-advisor@utsc.utoronto.ca

Program Requirements
Students must complete 8.0 full credits as follows:

1.  1.5 credits:
ACMA01H3 Exploring Key Questions in the Humanities
MDSA01H3 Introduction to Media Studies
MDSA02H3 History of Media and Technology

2.  0.5 credit from the following:
MDSB05H3 Media and Globalization
MDSB25H3 Political Economy of Media

3.  0.5 credit from the following:
MDSB61H3 Critical Approaches to New Media
MDSB62H3 Understanding Visual Culture

4.  1.0 credit:
MDSC01H3 Theories and Methods in Media Studies
MDSC02H3 Topics in Media, Identities and Politics

5.  0.5 credit from the following:
MDSD01H3 Senior Seminar: Topics in Media and Arts
MDSD02H3 Senior Seminar: Topics in Media and Society

6.  3.5 credits from the following:
MDSB01H3 Human, Inhuman, and Non-Human
MDSB02H3 Language and Media
MDSB03H3 Advertising and Consumer Culture
MDSB05H3 Media and Globalization (if not used above)
MDSB25H3 Political Economy of Media (if not used above)
MDSB61H3 Critical Approaches to Digital Media (if not used above)
MDSB62H3 Understanding Visual Culture (if not used above)
MDSC40H3 Chinese Media and Politics
MDSC41H3 Media and Popular Culture in East and Southeast Asia
MDSC62H3 Media and the World of Work
MDSC63H3 Media Ethics
MDSD01H3 Senior Seminar: Topics in Media and Arts (if not used above)
MDSD02H3 Senior Seminar: Topics in Media and Society (if not used above)

7.  0.5 credit from the following:
ENGB70H3 Introduction to Cinema
VPHB68H3 Art and the Everyday: Mass Culture and the Visual Arts
(VPHB70H3) Images of Women: East Asian Visual Culture
VPMC97H3 Music, Technologies, Media
WSTB13H3 Gender, Media and Culture
WSTC16H3 Criminal Women: Gender, Justice and the Media

MINOR PROGRAM IN MEDIA STUDIES (ARTS)

Undergraduate Advisor:  Email: mds-undergrad-advisor@utsc.utoronto.ca

Program Requirements
Students must complete 4.0 full credits from the courses below as follows:

1.  1.0 credit from the following:
ACMA01H3 Exploring Key Questions in the Humanities
MDSA01H3 Introduction to Media Studies

2.  0.5 credit from the following:
MDSA02H3 History of Media and Technology
MDSB05H3 Media and Globalization

3.  1.0 credit from the following:
MDSB01H3 Human, Inhuman, and Non-human
MDSB02H3 Language and the Media
MDSB03H3 Advertising and Consumer Culture
MDSB25H3 Political Economy of Media
MDSB61H3 Critical Approaches to New Media
MDSB62H3 Understanding Visual Culture

4.  1.0 credit from the following:
MDSC01H3 Theories and Methods in Media Studies
MDSC02H3 Topics in Media, Identities and Politics
MDSC40H3 Chinese Media and Politics
MDSC41H3 Media and Popular Culture in East and Southeast Asia
MDSC53H3 Anthropology of Media and Publics
MDSC64H3 Old Media, New: Film and New Technology
MDSD01H3 Senior Seminar: Topics in Media and Arts
MDSD02H3 Senior Seminar: Topics in Media and Society

5.  0.5 credit from the following:
VPAA06H3 Visual and Performing Arts Management in the Digital Age
ENGB70H3 Introduction to Cinema
VPAB05H3 Introduction to Contemporary Cultural Theory
VPHB68H3 Art and the Everyday: Mass Culture and the Visual Arts
VPMB97H3 Film Music
WSTB13H3 Gender, Media and Culture
ENGC56H3 Literature and Media: From Page to Screen
GASC45H3 Film and Popular Cultures in East Asia
IDSC08H3 Media and Development
MGEC20H3/(ECMC20H3) Economics of the Media
SOCC44H3 Media and Society
VPMC97H3 Music, Technologies, Media

Media Studies Courses


MDSA01H3    Introduction to Media Studies

Introduces students to key terms and concepts in media studies and provides an overview of theoretical and critical understandings of media. Students develop their understanding of the political, economic, social and cultural contexts in which mediated images and texts are produced, distributed, and consumed.
Exclusion: (NMEA20H3)
Breadth Requirement: History, Philosophy & Cultural Studies

MDSA02H3    History of Media and Technology

This course surveys the history of media and communication technologies, from the development of writing through to the printing press, newspaper, telegraph, radio, film, television and internet.  Students examine the complex interplay among changing media technologies and cultural, political and social changes, from the rise of a public sphere to the development of highly-mediated forms of self identity.
Breadth Requirement: History, Philosophy & Cultural Studies

MDSB01H3    Human, Inhuman, and Non-Human

This course examines how the definition of human is related to science and technology. Topics include the development of media and communication technology and the intersections of popular culture with social media and gaming. 
Same as IEEB01H3
Prerequisite: At least 4.0 credits
Exclusion: IEEB01H3
Recommended Preparation: (HUMA01H3)
Breadth Requirement: History, Philosophy & Cultural Studies

MDSB02H3    Language and Media

A study of the relationship between language and media. The course examines language as a social phenomenon and in particular the ways in which media represent language-related issues and how media's use of language affects people's notions of what acceptable language use is and ought to be.
Prerequisite: [[MDSA01H3 or (NMEA20H3)] & MDSA02H3] or [[(MDSA21H3) or JOUA01H3] & [(MDSA22H3) or JOUA02H3]]
Breadth Requirement: Arts, Literature & Language

MDSB03H3    Advertising and Consumer Culture

This course introduces students to the study of advertising as social communication and provides a historical perspective on advertising's role in the emergence and perpetuation of "consumer culture". The course examines the strategies employed to promote the circulation of goods as well as the impact of advertising on the creation of new habits and expectations in everyday life.
Corequisite: MDSA01H3
Breadth Requirement: History, Philosophy & Cultural Studies

MDSB05H3    Media and Globalization

This course introduces students to the variety of ways cultural and social theorists have addressed notions of "globalization" and the media. The course focuses on media systems and practices in the non-western world, including Asia, Latin America, and the Middle East.
Same as GASB05H3
Exclusion: GASB05H3
Breadth Requirement: History, Philosophy & Cultural Studies

MDSB25H3    Political Economy of Media

This course applies concepts and principles developed by political economy theorists to the economic structure and policies that influence communication and media systems. These concepts are used to analyze the major media industries, including print, radio, television, film, video, recorded music, video-games, telecommunications, online communication, and advertising.
Prerequisite: MDSA01H3 or (NMEA20H3)
Breadth Requirement: Arts, Literature & Language

MDSB61H3    Critical Approaches to New Media

This course introduces students to the key terms and concepts in new media studies as well as approaches to new media criticism.  Students examine the myriad ways that new media contribute to an ongoing reformulation of the dynamics of contemporary society, including changing concepts of community, communication, identity, privacy, property, and the political.
Prerequisite: MDSA01H3
Breadth Requirement: History, Philosophy & Cultural Studies

MDSB62H3    Understanding Visual Culture

Visual Culture studies the construction of the visual in art, media, technology and everyday life.  Students learn the tools of visual analysis; investigate how visual depictions such as YouTube and advertising structure and convey ideologies; and study the institutional, economic, political, social and market factors in the making of contemporary visual culture.
Prerequisite: MDSA01H3 or (NMEA20H3)
Exclusion: (NMEB20H3)
Enrolment Limits: 50
Breadth Requirement: Arts, Literature & Language

MDSC01H3    Theories and Methods in Media Studies

This is an advanced seminar on theories and methodologies applied to the study of media. Topics vary.
Prerequisite: Any 5.0 credits including [MDSA01H3 or (NMEA20H3)] & MDSA02H3
Enrolment Limits: 30
Breadth Requirement: History, Philosophy & Cultural Studies

MDSC02H3    Topics in Media, Identities and Politics

This course explores the centrality of mass media such as television, film, the Web, and mobile media in the formation of multiple identities, and the role of media as focal points for various cultural and political contestations.
Prerequisite: 5.0 credits, including [MDSA01H3 or (NMEA20H3)]
Enrolment Limits: 35
Breadth Requirement: Social & Behavioural Sciences

MDSC40H3    Chinese Media and Politics

The course examines the complex and dynamic interplay of media and politics in contemporary China, and the role of the government in this process.
Same as GASC40H3
Prerequisite: Any 4 credits including [(HUMA01H3) or ACMA01H3]
Exclusion: GASC40H3
Enrolment Limits: 75
Breadth Requirement: History, Philosophy & Cultural Studies

MDSC41H3    Media and Popular Culture in East and Southeast Asia

This course introduces students to media industries and commercial popular cultural forms in East and Southeast Asia. Topics include reality TV, TV dramas, anime and manga, as well as issues such as regional cultural flows, global impact of Asian popular culture, and the localization of global media in Asia.
Same as GASC41H3 and IEEC21H3
Prerequisite: Any 4 credits including [(HUMA01H3) or ACMA01H3]
Exclusion: GASC41H3, IEEC21H3
Enrolment Limits: 75
Breadth Requirement: History, Philosophy & Cultural Studies

MDSC53H3    Anthropology of Media and Publics

How do media work to circulate texts, images, and stories? Do media create unified publics? How is the communicative process of media culturally-distinct? This course examines how anthropologists have studied communication that occurs through traditional and new media. Ethnographic examples drawn from several contexts.
Same as ANTC53H3
Prerequisite: [ANTB19H3 and ANTB20H3] or [MDSA01H3 and any 5.0 credits]
Exclusion: ANTC53H3
Enrolment Limits: 60
Breadth Requirement: Arts, Literature & Language

MDSC62H3    Media and the World of Work

The course explores the relationships between journalism and the labour movement in Canada's present media environment. It examines how labour is perceived as a media issue and how labour stories are framed in mainstream media - what is reported, how it is reported, what isn't reported, and why. It also examines significant issues in Canadian labour history within a media studies context.
Prerequisite: 5.0 credits, including MDSA01H3
Enrolment Limits: 40
Breadth Requirement: Arts, Literature & Language

MDSC63H3    Media Ethics

Introduces students to ethical issues in media. Students learn theoretical aspects of ethics and apply them to media industries and practices in the context of advertising, public relations, journalism, mass media entertainment, and online culture.
Prerequisite: 5.0 credits, including [MDSA01H3 or (NMEA20H3)]
Exclusion: JOUA06H3
Enrolment Limits: 35
Breadth Requirement: History, Philosophy & Cultural Studies

MDSC64H3    Old Media, New: Film and New Technology

From the first depiction of a cyborg in Metropolis (1927) to the Web-based surveillance devices of Minority Report(2002), film is central to organizing cultural discourse around new media and technology. This course examines how the popularization of both real and imagined technologies in various films contributes to cultural attitudes that attend the introduction and social diffusion of new technologies.
Prerequisite: Any 5.0 credits including MDSA02H3
Enrolment Limits: 35
Breadth Requirement: Arts, Literature & Language

MDSD01H3    Senior Seminar: Topics in Media and Arts

This is a senior seminar that focuses on the connections among media and the arts.  Students explore how artists use the potentials offered by various media forms, including digital media, to create new ways of expression.  Topics vary.
Prerequisite: 10.0 credits, including [MDSA01H3 or (NMEA20H3)]
Enrolment Limits: 15

MDSD02H3    Senior Seminar: Topics in Media and Society

This is a senior seminar that focuses on media and society. It explores the social and political implications of media, including digital media, and how social forces shape their development.  Topics vary.
Prerequisite: 10.0 credits, including [MDSA01H3 or (NMEA20H3)]
Enrolment Limits: 15