Research Interests:
Consumer-Brand Relationships, Product and Brand Anthropomorphism,  Behavioral Decision Making

Teaching Interests:
Marketing Management, Advertising Management, Principles of Marketing

Professional Experience:

Associate Professor of Management, Department of Management, Scarborough Campus and Rotman School of Management, University of Toronto, 2007 onwards

Assistant Professor of Management , Department of Management, Scarborough Campus and Rotman School of Management, University of Toronto, 2001 - 2007

Member Editorial Board, Journal of Consumer Research, 2002-2005

Member Editorial Board, Journal of Consumer Psychology, 2001-2002

Vice-President, J. Walter Thompson Advertising (Contract Advertising), New Delhi, India, 1990-1997

	Tel: 416-287-5614
	Office: IC 384
	E-mail:aggarwal@utsc.utoronto.ca
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